Well We Could Be Heroes
2024

This project takes form as a publication with a blend of text and graphic elements. Each band is presented through a balance of positive influence and human imperfection. Led Zeppelin’s groundbreaking sound and visual allure marked them as innovators, yet their legendary rock-and-
roll lifestyle led to excesses and challenges that mirrored the darker side of fame. The Sex Pistols, embodying punk’s fierce, anti-establishment ethos, shook social norms with a raw, often divisive honesty. Joy Division, with its hauntingly introspective sound, pushed the boundaries of post-punk expression, while the tragic journey of Ian Curtis highlights a profound struggle with mental health. Each artist’s journey is a reminder that, while we celebrate these icons, they are still human - flawed and complex.

The graphic aspect of Well We Could Be Heroes brings each band’s identity to life with elements inspired by the graphic styles associated with each movement. In addition to original compositions and use of my own photography, I drew upon influences from Jamie Reid’s rebellious designs, Shepard Fairey’s bold, stylized work, Peter Saville’s minimalist, introspective compositions, and Jon Savage’s portrayal of gritty realism.

Through this publication, I aim to communicate that icons are more than their celebrated or vilified moments. They are cultural catalysts who, while imperfect, broke boundaries and offered new ways of thinking. Well We Could Be Heroes captures the duality of these figures - pioneers who both elevated and struggled, ultimately reminding us that even heroes have their flaws.